The digital world has been a lifeline for many businesses and people during the lockdown. 75% of consumers have tried new stores, sites or brands. 60% of consumers expect to integrate these into their lives post-COVID-19. In the U.K, it was reported that online commerce peaked at 33% share, the highest ever.
What you must know about digital marketing?
It is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimisation(SEO), search engine marketing(SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimisation, email direct marketing, display advertising, e-books and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.
So what are the trends to watch out for?
You will be doing yourself and business as an entrepreneur a world of good if you keenly observe and follow these trend.
1. Instagram Will Continue To Be A Hit For Youths And Kids.
Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user base is the coveted younger demographic, especially under 30. Facebook is losing much of that cohort, due to its reputation as the social media platform for “old people.” So get into instagram if you’re not already there ASAP.
2. Chatbots Will Dominate Customer Service going forward.
Chatbots are artificial intelligence (AI) software that acts as a virtual “concierge,” communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service. So this AI powered communicate would be a hit in nearest future.
3. Video is No Longer an Option but a necessity.
If your business isn’t already using video marketing, you should get on board going forward. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.
In a mobile world like ours, people are watching more video than ever before, using smartphones to watch and share videos about everything, learning more about brands, and what they have to offer.
Think about these stats from ImpactBND:
- 70% of consumers have shared a brand’s video.
- 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
- 72% of businesses believe video content has improved their conversion rates. You can see why the video is the in thing now.
4. Personalized Email is the gold mine.
Email continues to be a major channel of communication with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay, and email marketing itself continues to be important. However, email marketing is evolving, and generic marketing emails aren’t as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important.
5. Marketing in Messaging Apps Will dominate the future.
Finally on this, the last but one of the most important is the use of Social messaging apps. Going forward it won’t be just for staying in touch with friends and family. Businesses in all industries have taken a significant interest in apps like Facebook Messenger and WhatsApp in recent times, and it’s no surprise when you consider the opportunities:
- 1.3 billion monthly users are active on Facebook Messenger, sending more than 10 billion messages every month.
- WhatsApp has 1.6 billion active users, sending over 55 billion messages every day.
While traditional channels like email and social media are far from dead, there’s no denying that people are more active on instant messaging apps. In the next 5-7 years according to projections, messenger marketing is expected to be the number one marketing channel in the world. Therefore, it’s a logical step for brands to start connecting with people on these platforms. Marketing through Facebook Messenger generates 10 to 80 times more engagement than organic posts on the Facebook News Feed.
Now you have the trends to look out for in the digital marketing world. Kindly leave a comment below and let me know what you think about the future of the technology in business.